Brand identity
The mark and how to use it
Partners, clients and publishers are welcome to use our logo to show we work together. Please follow these rules so it always looks right.
Logo
The mark stands alone or sits above the name. Use the original files below, and do not redraw, rotate, stretch or recolour them.
Clear space and size
Leave a margin around the logo equal to the height of the mark's lowest stroke on every side. Do not print the logo with the name smaller than 28 mm wide, or 120 px on screen, and do not set the mark alone below 12 mm or 32 px.
Please do not
- Place the logo on busy photographs or on low contrast colours
- Add shadows, outlines, gradients or effects
- Change the proportions, colours or the letters of the name
- Use it in a way that suggests we endorse a product or an opinion without our agreement
Colour
White, black and a deep ocean green carry the identity. Grey supports them.
- White
#FFFFFFPage background and the logo on dark - Ink black
#0E1113Text, buttons and the logo on light - Deep ocean
#0F2A33Small accents and dark panels - Forest
#1F4D3ASecondary accent - Grey
#5F6469Secondary text and captions - Stone
#F2F2EFQuiet backgrounds
Typography
Headings and text are set in Archivo. Armenian uses Noto Sans Armenian and Russian uses Archivo's Cyrillic letters. Fonts are free and open source.
Downloads
Official files. Ask us for other formats.
Brand questions or a request for approval: write to the collaboration address on the Contacts page.